Everything You Should Know About Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Davis, Anthony 作者

譯者

2003-11 出版日期

287 頁數

$ 28.19 價格

叢書系列

9780749439255 圖書編碼

Everything You Should Know About Public Relations 在線電子書圖書標籤: 錶達

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發表於2024-11-16

Everything You Should Know About Public Relations 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Everything You Should Know About Public Relations 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Everything You Should Know About Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Everything You Should Know About Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Everything You Should Know About Public Relations 在線電子書圖書描述

Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punch line. So what is PR and what is its practical use in a noisy world of hype and mistrust?;The guide features over 500 questions, with answers that should put everyone in the know. Peeling away the layers of confusion, exaggeration and misrepresentation, the author provides an understanding of PR and its capabilities. The book answers questions such as: "A lot of PR is just about wining and dining, isn't it?", "Don't journalists fix the news anyway?" and "Do publicity stunts have any value?", amongst others.

Everything You Should Know About Public Relations 在線電子書下載 mobi epub pdf txt 在線電子書下載

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