The Perfect Thing 在线电子书 图书标签: apple ipod 乔布斯 商业 创新 創意 IT 行銷
发表于2024-11-07
The Perfect Thing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
史蒂文·利维(Steven Levy),美国《新闻周刊》(Newsweek)高级编辑、科技主笔。
作为科技作家,他最著名的作品《黑客:电脑时代的英雄》(Hackers - Heroes of the Computer Revolution)改变了公众对黑客的刻板印象。
作为科技记者,他追踪采访微软和苹果等IT巨头数十年,讲述Macintosh历史的《疯狂伟大》(Insanely Great - The Life and Times of Macintosh, the Computer that Changed Everything)奠定了他苹果首席观察家的地位。
On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology -- if not necessarily for its dominant market share -- launched a product with an enticing promise: You can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession. The Perfect Thing is the definitive account, from design and marketing to startling impact, of Apple's iPod, the signature device of our young century.
Besides being one of the most successful consumer products in decades, the iPod has changed our behavior and even our society. It has transformed Apple from a computer company into a consumer electronics giant. It has remolded the music business, altering not only the means of distribution but even the ways in which people enjoy and think about music. Its ubiquity and its universally acknowledged coolness have made it a symbol for the digital age itself, with commentators remarking on "the iPod generation." Now the iPod is beginning to transform the broadcast industry, too, as podcasting becomes a way to access radio and television programming. Meanwhile millions of Podheads obsess about their gizmo, reveling in the personal soundtrack it offers them, basking in the social cachet it lends them, even wondering whether the device itself has its own musical preferences.
Steven Levy, the chief technology correspondent for Newsweek magazine and a longtime Apple watcher, is the ideal writer to tell the iPod's tale. He has had access to all the key players in the iPod story, including Steve Jobs, Apple's charismatic cofounder and CEO, whom Levy has known for over twenty years. Detailing for the first time the complete story of the creation of the iPod, Levy explains why Apple succeeded brilliantly with its version of the MP3 player when other companies didn't get it right, and how Jobs was able to convince the bosses at the big record labels to license their music for Apple's groundbreaking iTunes Store. (We even learn why the iPod is white.) Besides his inside view of Apple, Levy draws on his experiences covering Napster and attending Supreme Court arguments on copyright (as well as his own travels on the iPod's click wheel) to address all of the fascinating issues -- technical, legal, social, and musical -- that the iPod raises.
Borrowing one of the definitive qualities of the iPod itself, The Perfect Thing shuffles the book format. Each chapter of this book was written to stand on its own, a deeply researched, wittily observed take on a different aspect of the iPod. The sequence of the chapters in the book has been shuffled in different copies, with only the opening and concluding sections excepted. "Shuffle" is a hallmark of the digital age -- and The Perfect Thing, via sharp, insightful reporting, is the perfect guide to the deceptively diminutive gadget embodying our era.
作者,显然是一个IPOD的狂热追随者,看他的文字,总会令我联到,KESO对GOOGLE的狂热,因为,同在数字音乐的产业,这些文字对我而言,不只是关于IPOD的一切,更多还是看到了一个有着近乎强迫症的完美主义的缔造者。 关于数字产业的传统时代的颠覆,在欧美那样一个对版权文明有着...
评分对于apple的喜爱不仅仅停在恋物,更想发觉其创造神奇的过程,自己就有点像书中描述的日本凌志的工程师去研究奔驰一样去抓取一些关于的apple的内文,<<完美之物>>很很的满足了自己一把. 做一个产品,最好是因为是因为你喜欢它而去做.而不是仅仅是市场好.Apple的团队的文化就是他们...
评分Ipod到底有多流行?《完美之物》给了我们答案,在这本书中作者不吝笔墨的描写了小布什、梵蒂冈教皇乃至寻常人对这个数码播放器的喜爱之情。从2001年起开始发售的ipod,销售成绩早已超过了1亿部,估计只有索尼的walkman可以与之媲美。Ipod在西方受欢迎的程度,其实很多中国人并...
评分Ipod到底有多流行?《完美之物》给了我们答案,在这本书中作者不吝笔墨的描写了小布什、梵蒂冈教皇乃至寻常人对这个数码播放器的喜爱之情。从2001年起开始发售的ipod,销售成绩早已超过了1亿部,估计只有索尼的walkman可以与之媲美。Ipod在西方受欢迎的程度,其实很多中国人并...
评分最近看了一本话题很IN的书,名叫《完美之物》。谈及一个非常酷的产品,被成为几十年来最成功的消费品之一。该书涉及到了几个方面:完美、身份、缘起、酷品、个人、下载、随机、苹果和播客。 人们已经进入了一个消费的时代,我消费,故我在。不消费的人,或者消费不入流的产品...
The Perfect Thing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024