The Perfect Thing 在線電子書 圖書標籤: apple ipod 喬布斯 商業 創新 創意 IT 行銷
發表於2024-11-07
The Perfect Thing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
史蒂文·利維(Steven Levy),美國《新聞周刊》(Newsweek)高級編輯、科技主筆。
作為科技作傢,他最著名的作品《黑客:電腦時代的英雄》(Hackers - Heroes of the Computer Revolution)改變瞭公眾對黑客的刻闆印象。
作為科技記者,他追蹤采訪微軟和蘋果等IT巨頭數十年,講述Macintosh曆史的《瘋狂偉大》(Insanely Great - The Life and Times of Macintosh, the Computer that Changed Everything)奠定瞭他蘋果首席觀察傢的地位。
On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology -- if not necessarily for its dominant market share -- launched a product with an enticing promise: You can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession. The Perfect Thing is the definitive account, from design and marketing to startling impact, of Apple's iPod, the signature device of our young century.
Besides being one of the most successful consumer products in decades, the iPod has changed our behavior and even our society. It has transformed Apple from a computer company into a consumer electronics giant. It has remolded the music business, altering not only the means of distribution but even the ways in which people enjoy and think about music. Its ubiquity and its universally acknowledged coolness have made it a symbol for the digital age itself, with commentators remarking on "the iPod generation." Now the iPod is beginning to transform the broadcast industry, too, as podcasting becomes a way to access radio and television programming. Meanwhile millions of Podheads obsess about their gizmo, reveling in the personal soundtrack it offers them, basking in the social cachet it lends them, even wondering whether the device itself has its own musical preferences.
Steven Levy, the chief technology correspondent for Newsweek magazine and a longtime Apple watcher, is the ideal writer to tell the iPod's tale. He has had access to all the key players in the iPod story, including Steve Jobs, Apple's charismatic cofounder and CEO, whom Levy has known for over twenty years. Detailing for the first time the complete story of the creation of the iPod, Levy explains why Apple succeeded brilliantly with its version of the MP3 player when other companies didn't get it right, and how Jobs was able to convince the bosses at the big record labels to license their music for Apple's groundbreaking iTunes Store. (We even learn why the iPod is white.) Besides his inside view of Apple, Levy draws on his experiences covering Napster and attending Supreme Court arguments on copyright (as well as his own travels on the iPod's click wheel) to address all of the fascinating issues -- technical, legal, social, and musical -- that the iPod raises.
Borrowing one of the definitive qualities of the iPod itself, The Perfect Thing shuffles the book format. Each chapter of this book was written to stand on its own, a deeply researched, wittily observed take on a different aspect of the iPod. The sequence of the chapters in the book has been shuffled in different copies, with only the opening and concluding sections excepted. "Shuffle" is a hallmark of the digital age -- and The Perfect Thing, via sharp, insightful reporting, is the perfect guide to the deceptively diminutive gadget embodying our era.
最近看了一本话题很IN的书,名叫《完美之物》。谈及一个非常酷的产品,被成为几十年来最成功的消费品之一。该书涉及到了几个方面:完美、身份、缘起、酷品、个人、下载、随机、苹果和播客。 人们已经进入了一个消费的时代,我消费,故我在。不消费的人,或者消费不入流的产品...
評分事实又一次告诉我们——了解某个东西,千万不要从它的超级粉丝那里获取资源。应该说这本书讲述了很多关于Apple、关于iPod的东西,关于iPod的“起源”,Mp3的早期历史,独创的音乐模式等等。印象更深的的印象是:我跟乔布斯很熟,乔布斯是神,Apple是完美的,iPod是几近完美...
評分作者,显然是一个IPOD的狂热追随者,看他的文字,总会令我联到,KESO对GOOGLE的狂热,因为,同在数字音乐的产业,这些文字对我而言,不只是关于IPOD的一切,更多还是看到了一个有着近乎强迫症的完美主义的缔造者。 关于数字产业的传统时代的颠覆,在欧美那样一个对版权文明有着...
評分一直没搞明白iPod为什么会成功,是apple的品牌效应么? 大容量? 不那么耐用的电池? 漂亮的外表? 纯白的耳机? 看完这本书,我依然没有确切答案,但是多了一个启示:硬件+软件+网络商店 我以前一直把注意力放在硬件上面,除了漂亮的外型和易于操作,凭什么iPod能打败那么多的mp3播放器...
評分事实又一次告诉我们——了解某个东西,千万不要从它的超级粉丝那里获取资源。应该说这本书讲述了很多关于Apple、关于iPod的东西,关于iPod的“起源”,Mp3的早期历史,独创的音乐模式等等。印象更深的的印象是:我跟乔布斯很熟,乔布斯是神,Apple是完美的,iPod是几近完美...
The Perfect Thing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024