Why People Buy Things They Don't Need 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Pamela Danziger 作者

Kaplan Business

译者

2004-07-01 出版日期

304 页数

USD 19.95 价格

Paperback

丛书系列

9780793186020 图书编码

Why People Buy Things They Don't Need 在线电子书图书标签: 心理学 entrepreneurship

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Why People Buy Things They Don't Need 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure? Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need. Focusing on the ""whys"" of spending, Danziger has meticulously profiled customers in more than 30 categories of discretionary spending through research based on surveys, interviews, and focus groups from a variety of people who make discretionary purchases. She provides readers with a vision of the future, giving them the foresight to anticipate the needs and desires of their customers. This groundbreaking guide will help marketers of all products understand the underlying motivators consumers use to both make their purchases and become satisfied, loyal customers. "In Why People Buy Things They Don't Need," Danziger examines: * The 14 justifiers that give consumers ""permission"" to buy. * Trends impacting why people purchase what they do. * How to sell even more to these customers. * The future of discretionary spending.

Why People Buy Things They Don't Need 在线电子书下载 mobi epub pdf txt 在线电子书下载

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