The $10 Trillion Prize 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


The $10 Trillion Prize

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Michael J. Silverstein 作者
Harvard Business Review Press
譯者
2012-10-2 出版日期
336 頁數
USD 30.00 價格
Hardcover
叢書系列
9781422187050 圖書編碼

The $10 Trillion Prize 在線電子書 圖書標籤: 金融  BCG  文化  心理學  哲學  經濟  社會  當代中國   


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The $10 Trillion Prize 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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The $10 Trillion Prize 在線電子書 著者簡介


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The $10 Trillion Prize 在線電子書 圖書描述

This is the first detailed look at the new generation of consumers in emerging markets - how they think, shop, buy and dream - and what companies must do to win them over, from the heads of Boston Consulting Group's consumer and globalization practices in the US, China and India. It is the dawn of the emerging consumer: Are you ready? By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. Already the world's biggest buyers of cars, mobile phones, shoes, home appliances, and more-consumers in these countries are waiting for your firm's products and services. But are you ready for the demand? In The $10 Trillion Prize, Michael Silverstein, author of the bestselling "Trading Up", and his Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle-class households-300 million strong - that will change the global marketplace. According to the authors, to capture your company's share of this immense opportunity, you must know exactly who these emerging market consumers are: what they buy and why; how they think and shop; and how their needs and tastes are changing. This pioneering book takes you into the lives of consumers - urban and rural, and across income classes - to help you understand more about their hopes, dreams, and aspirations. You'll also learn BCG's checklist for how to reach these important emerging consumers, through segmentation and innovation. Drawing on BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today's emerging Chinese and Indian customer-positioning your company to win as we reach the next wave of global affluence.

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