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HBR's 10 Must Reads on Strategic Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

HBR's 10 Must Reads on Strategic Marketing

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Harvard Business Review 作者

Harvard Business Review Press

译者

2013-3 出版日期

224 页数

$ 28.19 价格

Paperback

丛书系列

9781422189887 图书编码

HBR's 10 Must Reads on Strategic Marketing 在线电子书图书标签: HBR 营销战略商业 marketing Strategy 科普社科

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NEW from the bestselling HBR's 10 Must Reads series.

"Stop pushing products--and start cultivating relationships with the right customers."

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

- Figure out what business you're "really" in

- Create products that perform the jobs people need to get done

- Get a bird's-eye view of your brand's strengths and weaknesses

- Tap a market that's larger than China and India combined

- Deliver superior value to your B2B customers

- End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:

"HBR's 10 Must Reads: The Essentials

HBR's 10 Must Reads on Communication

HBR's 10 Must Reads on Collaboration

HBR's 10 Must Reads on Innovation

HBR's 10 Must Reads on Leadership

HBR's 10 Must Reads on Making Smart Decisions

HBR's 10 Must Reads on Managing Yourself

HBR's 10 Must Reads on Teams"

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