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Gregory G Dess 作者

McGraw-Hill Higher Education

译者

2006-2-1 出版日期

576 页数

GBP 74.99 价格

Paperback

丛书系列

9780073267210 图书编码

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Strategic Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Strategic Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Strategic Management 在线电子书著者简介

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Strategic Management 在线电子书图书描述

"Strategic Management: Creating Competitive Advantages, 3/e", by Dess, Lumpkin, and Eisner, responds to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. Instructors can create their own case volumes for use with "Strategic Management 3rd Edition" from a variety of source - pre-selected case packets, customizing from a recommended set which have been carefully mapped to the chapter concepts, or from the entire Primis database which features cases from Harvard, Darden, INSEAD, Ivey, and other reputable sources.

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