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Ben Cohen 作者

Simon & Schuster

译者

1998-05-13 出版日期

304 页数

64.00元价格

Paperback

丛书系列

9780684838557 图书编码

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Ben & Jerry's Double Dip 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Ben & Jerry's Double Dip 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Book Description

Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:

* How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit

* Practical advice on everything -- from hiring employees to choosing suppliers

* Nuts-and-bolts information on values-led finance, retailing, and human resources

* Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

Book Dimension :

length: (cm)23.6 　　　　　　　　　　　　　 width:(cm)15.6

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