Entrepreneurship 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Hisrich, Robert D. 作者

McGraw-Hill Education

译者

2012-9 出版日期

640 页数

$ 279.39 价格

Hardcover

丛书系列

9780078029196 图书编码

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Entrepreneurship 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Entrepreneurship 在线电子书著者简介

Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.

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Entrepreneurship 在线电子书图书描述

"The 9th Edition of Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

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