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N. Mark Lam 作者

McGraw-Hill

译者

2006-11-08 出版日期

385 页数

238.00元价格

Hardcover

丛书系列

9780071472548 图书编码

China Now 在线电子书图书标签: china Business 英文原版文化 now in McGrew-Hill Environment

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China Now 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Oh, East is East, and West is West, and never the twain shall meet, Till Earth and Sky stand presently at God's great Judgment seat; But there is neither East nor West, Border, nor Breed, nor Birth, When two strong men stand face to face, though they come from the ends of the earth!

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China Now 在线电子书著者简介

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Turn East-West Relations Into Win-Win Situations

China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights.

A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And, unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal.

China Now includes:

The best regions to do business

Nonverbal cues and culture-based signals

Important travel, meeting, and personnel tips

Laws and regulations on customs, foreign trade, and investment

Protecting your intellectual property rights

Even if you've read Sun Tsu's The Art of War, this book will help you master the art of peaceful negotiations-and establish long-term partnerships that profit everyone involved. The advice you'll find here is not only invaluable; it's absolutely essential to the future of your business.

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