Brand Asset Management 在线电子书 图书标签: brand 营销管理 营销 管理 战略 广告 品牌 产品管理
发表于2024-12-23
Brand Asset Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
最讨厌step by step的书
评分最讨厌step by step的书
评分最讨厌step by step的书
评分最讨厌step by step的书
评分最讨厌step by step的书
在线阅读本书
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well–managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
–– Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
评分
评分
评分
评分
Brand Asset Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024