Retailing in the 21st Century 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Thomas, Chris/ Segel, Rick 作者

John Wiley & Sons Inc

译者

2005-6 出版日期

288 页数

699.70元价格

Pap

丛书系列

9780471723202 图书编码

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发表于2024-09-19

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Retailing in the 21st Century 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Say what you will about Wal-Mart and the retailing giants. According to authors Chris Thomas and Rick Segel, of Retailing in the 21st Century, there will always be room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. Thomas and Segel show students how to be that merchant.

This book will help students understand how to start a retail business from the ground up. The authors' focus throughout the book is on being organized and purposeful and knowing every step of the way where the business is going and why. The major goals include learning to strategize, expect the best but prepare for the worst, create a positive work environment, and keep yourself and your staff motivated to find the best merchandise and offer it enthusiastically to your customers at a fair price. After reading this book, students will be prepared to be a successful retailer in the 21st century.

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