Loyalty Myths

Loyalty Myths pdf epub mobi txt 电子书 下载 2025

出版者:John Wiley & Sons Inc
作者:Keiningham, Timothy L./ Vavra, Terry G./ Aksoy, Lerzan/ Wallard, Henri
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页数:254
译者:
出版时间:2005-9
价格:180.00元
装帧:HRD
isbn号码:9780471743156
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In "Loyalty Myths", the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

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虽然大多都是常识可以解释的,但是结论还是很难下。。。

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虽然大多都是常识可以解释的,但是结论还是很难下。。。

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虽然大多都是常识可以解释的,但是结论还是很难下。。。

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虽然大多都是常识可以解释的,但是结论还是很难下。。。

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虽然大多都是常识可以解释的,但是结论还是很难下。。。

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