Essentials of Patents 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Essentials of Patents

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Gibbs, Andy/ Dematteis, Bob 作者
John Wiley & Sons Inc
译者
2002-12 出版日期
270 页数
244.00元 价格
Pap
丛书系列
9780471250500 图书编码

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Essentials of Patents 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Essentials of Patents 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Essentials of Patents 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Essentials of Patents 在线电子书 图书描述

While there are many books on "how to patent" and patent law, Essentials of Patents delivers practical advice on how to leverage patents as a powerful competitive corporate tool.

This is not your "ordinary patent book". It′s emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it′s audience, each with its own chapter, includes the CEO / ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. Essentials of Patents is arguably one of the first works on intellectual property that drives home the importance of patent creation, protection and exploitation throughout the enterprise.

Gibbs and DeMatteis show how patents can enhance competitive intelligence, product development cost reduction, product line expansion, and revenue streams, making this guide a must–have for the savvy manager.

In it, the authors introduce a new management methodology: Patent Quality Management, or "PQM". With public company market values more than 90% attributable to the value of intangible assets and patents, the time has come for all corporate managers, not just R&D and legal counsel, to master intellectual property management in this competitive global market (and shareholders are demanding it).

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