Kellogg on Strategy pdf epub mobi txt 电子书下载 2025

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出版者:Wiley

作者:David Dranove

出品人:

页数:234

译者:

出版时间:2005-08-05

价格:USD 29.95

装帧:Hardcover

isbn号码:9780471478553

丛书系列:

图书标签:

Kellogg
管理
技能提高
商业
Strategy

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Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:

* Measuring your firm's competitive advantage

* Analyzing opportunities and threats in your industry

* Responding to a competitor's strategy and pricing

* Coping with entry into new markets

* Positioning your firm against the competition

* Developing a sustainable, long-term competitive advantage

* And much more