LINDA KAPLAN THALER is the CEO and chief creative officer and ROBIN KOVAL is the president of the Kaplan Thaler Group. Ranked as the fastest growing advertising agency in the United States by leading industry publications, with over a billion dollars in billings, the agency has won thirteen Clio Awards. Kaplan Thaler and Koval are the coauthors of the national bestseller, Bang! They live in the New York metropolitan area.
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.
Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.
Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.
江山/文 我们的生活在一天天变化着,变化之中充斥着各种味道,肮脏或者廉洁,丑陋或者美好。而唯一缺乏的似乎就是善意。但我们可以找出一箩筐的理由来解释为什么缺乏善意这个东西。 当今社会,人们来自工作、学习和生活的压力越来越大,人不为己天诛地灭的说法已成为我们坚守...
评分当第一次看这本书,由于翻译的缘故,只能当看故事一样欣赏。 别人的故事,自己的眼睛,路过的善意 当第二次看这本书,由于自己被别人帮助了,已经成为书中一则故事。 自己的故事,别人的眼睛,善良的理解 第三次,我会告诉别人有这本书。 无论世界上曾经有过多少黑暗,邪恶,...
评分关于这本书,我只能说见仁见智了。 买来在书架上安安静静地躺了快一年了,昨天心血来潮,便拿出来看了。最近老觉得有抑郁症的前兆,对很多人、事都开始变得漠然,不再每天开开心心的,失去了笑的理由,不再开朗。 发生了一些事,但那些都不该是借口。 漠然是最让我害怕的事,它...
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