LINDA KAPLAN THALER is the CEO and chief creative officer and ROBIN KOVAL is the president of the Kaplan Thaler Group. Ranked as the fastest growing advertising agency in the United States by leading industry publications, with over a billion dollars in billings, the agency has won thirteen Clio Awards. Kaplan Thaler and Koval are the coauthors of the national bestseller, Bang! They live in the New York metropolitan area.
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.
Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.
Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.
拿到《善意的力量》的时候,我几乎是迫不及待的心情看完的,因为许久都没有看到一本能够与我心灵深处产生共鸣的作品了。 生活在这个年代,像我这种人,常常被称之为“愤青”。我常常会为一些负面报导和社会风气问题而义愤填膺地发表一番感慨,这一番滔滔不绝的“正...
评分从来,没有人能怀疑善意的力量有多么巨大! 我们古代的先贤们,早就在四书五经里告诉过我们,善意是发自内心的核武器。它能消灭战乱,消灭残忍,消灭仇恨...... 但是时间过了几千年,回到了喧嚣的现代社会。我们需要的,其实更多的是成功,成功,还是成功! 其实很遗憾...
评分 评分江山/文 我们的生活在一天天变化着,变化之中充斥着各种味道,肮脏或者廉洁,丑陋或者美好。而唯一缺乏的似乎就是善意。但我们可以找出一箩筐的理由来解释为什么缺乏善意这个东西。 当今社会,人们来自工作、学习和生活的压力越来越大,人不为己天诛地灭的说法已成为我们坚守...
评分当第一次看这本书,由于翻译的缘故,只能当看故事一样欣赏。 别人的故事,自己的眼睛,路过的善意 当第二次看这本书,由于自己被别人帮助了,已经成为书中一则故事。 自己的故事,别人的眼睛,善良的理解 第三次,我会告诉别人有这本书。 无论世界上曾经有过多少黑暗,邪恶,...
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