LINDA KAPLAN THALER is the CEO and chief creative officer and ROBIN KOVAL is the president of the Kaplan Thaler Group. Ranked as the fastest growing advertising agency in the United States by leading industry publications, with over a billion dollars in billings, the agency has won thirteen Clio Awards. Kaplan Thaler and Koval are the coauthors of the national bestseller, Bang! They live in the New York metropolitan area.
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.
Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.
Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.
说到善意,能够让人联系到最多的还是善意的谎言。因为,善意的谎言是出自爱心,出自同情,出自来自内心深处的不忍。其实,善意不止于谎言,一个微笑,一个谢谢,一个电话,都可以表达出我们的善意。 善意的天真之处在于它真诚,不求回报,也不期待回报。快节奏的工作...
評分Being nice 是这家广告公司的文化。由老板带头去创造公司文化比较容易。老板不是这种人,员工很难创造这种文化,反而被老板看成软弱。Being nice but still got the job done 需要很自觉,很自律。他们成功了,就是说 being nice 是可行的。当然不是每一家公司都可以照抄。有些...
評分 評分善意,需要么?不需要么? 在现代这个社会讲善意,招致的结果怕是多种多样。或许有人颇以为然,大力倡导;或许有人不以为意,嗤之以鼻;或许有人置若罔闻,不加理睬。 各有各的因由,于是也就各有各的结果。 《论语》有言:周有大赉,善人是福。距今上千年的先人们,观天像...
評分善意,需要么?不需要么? 在现代这个社会讲善意,招致的结果怕是多种多样。或许有人颇以为然,大力倡导;或许有人不以为意,嗤之以鼻;或许有人置若罔闻,不加理睬。 各有各的因由,于是也就各有各的结果。 《论语》有言:周有大赉,善人是福。距今上千年的先人们,观天像...
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评分Shut up and listen
评分Shut up and listen
评分Shut up and listen
评分受邀給它寫過書評 - -
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