Making Innovation Pay

Making Innovation Pay pdf epub mobi txt 电子书 下载 2025

出版者:John Wiley & Sons Inc
作者:Berman, Bruce M. (EDT)/ Rivette, Kevin (FRW)
出品人:
页数:224
译者:
出版时间:2006-3
价格:289.00元
装帧:HRD
isbn号码:9780471733379
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Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.

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