An Advertiser's Guide to Better Radio Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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INGRAM 作者

John Wiley*

译者

2005-12 出版日期

216 页数

388.27元价格

HRD

丛书系列

9780470012925 图书编码

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发表于2025-06-03

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An Advertiser's Guide to Better Radio Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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An Advertiser's Guide to Better Radio Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

An Advertiser's Guide to Better Radio Advertising 在线电子书图书描述

There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.

An Advertiser's Guide to Better Radio Advertising 在线电子书下载 mobi epub pdf txt 在线电子书下载

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