An Advertiser's Guide to Better Radio Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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INGRAM 作者

John Wiley*

譯者

2005-12 出版日期

216 頁數

388.27元價格

HRD

叢書系列

9780470012925 圖書編碼

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發表於2024-09-18

An Advertiser's Guide to Better Radio Advertising 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

An Advertiser's Guide to Better Radio Advertising 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

An Advertiser's Guide to Better Radio Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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An Advertiser's Guide to Better Radio Advertising 在線電子書著者簡介

An Advertiser's Guide to Better Radio Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

An Advertiser's Guide to Better Radio Advertising 在線電子書圖書描述

There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.

An Advertiser's Guide to Better Radio Advertising 在線電子書下載 mobi epub pdf txt 在線電子書下載

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