Mission in a Bottle 在线电子书 图书标签: business marketing 美国 红杉资本推荐 创业 Nalebuff Barry
发表于2024-12-24
Mission in a Bottle 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
好玩到不行而且也很有意思的一本书,但是你看了没?-FF
评分好玩到不行而且也很有意思的一本书,但是你看了没?-FF
评分好玩到不行而且也很有意思的一本书,但是你看了没?-FF
评分好玩到不行而且也很有意思的一本书,但是你看了没?-FF
评分一本不错的创业书,还是漫画的。看到一个饮料零售品牌的创立多么来之不易,一切事无巨细。创始人招来了行业牛人做投资者,出谋划策。当然也犯了些错,比如买了个工厂。很多行业知识,比如出厂价只是零售价的一半。十多年的努力终于等来了风口,卖入豪门。
BARRY NALEBUFF is the Milton Steinbach Professor at Yale School of Management, where he teaches negotiation, innovation, and strategy. He is the coauthor of Thinking Strategically, Co-opetition, Why Not?, and The Art of Strategy. A graduate of MIT, and a Rhodes Scholar, he earned his doctorate at Oxford University. He has been a columnist for Forbes, and a regular commentator on Marketplace.
SETH GOLDMAN is the president and TeaEO of Honest Tea, which he cofounded with Barry Nalebuff in 1997. He is an internationally recognized spokesman for mission-driven enterprise and sustainability. He appears regularly on MSNBC, CNBC, and Fox. He blogs for Treehugger.com, Inc.com, The Huffington Post, and the New York Times.
In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving.
Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.
评分
评分
评分
评分
Mission in a Bottle 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024