Aftermarketing

Aftermarketing pdf epub mobi txt 电子书 下载 2025

出版者:McGraw-Hill Companies
作者:Terry G. Vavra
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页数:0
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出版时间:1995-05-01
价格:USD 15.00
装帧:Paperback
isbn号码:9780786304059
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Thoroughly updated, Aftermarketing offers a theory-based, yet pragmatic plan for building an effective customer retention program. The book unites the important fields of database development, customer satisfaction research, customer service and direct marketing, showing how to use them together to maximize their power in strengthening relationships with customers. Aftermarketing tells how to: construct a customer database, manage it and use it wisely; make customer satisfaction programs more responsive to customer retention; establish information dialogues with customers by actively answering their complaints and compliments; build formal communication programs dialoging with customers through magazines, newsletters, and correspondence. A relevant guide for managers (in large and small companies), retailers, educators and students, Aftermarketing is applicable to product and services, consumer and industrial markets, and both the profit and non-profit sectors.

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