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Aftermarketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Terry G. Vavra 作者

McGraw-Hill Companies

譯者

1995-05-01 出版日期

0 頁數

USD 15.00 價格

Paperback

叢書系列

9780786304059 圖書編碼

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發表於2024-11-23

Aftermarketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Aftermarketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Aftermarketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Aftermarketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Aftermarketing 在線電子書圖書描述

Thoroughly updated, Aftermarketing offers a theory-based, yet pragmatic plan for building an effective customer retention program. The book unites the important fields of database development, customer satisfaction research, customer service and direct marketing, showing how to use them together to maximize their power in strengthening relationships with customers. Aftermarketing tells how to: construct a customer database, manage it and use it wisely; make customer satisfaction programs more responsive to customer retention; establish information dialogues with customers by actively answering their complaints and compliments; build formal communication programs dialoging with customers through magazines, newsletters, and correspondence. A relevant guide for managers (in large and small companies), retailers, educators and students, Aftermarketing is applicable to product and services, consumer and industrial markets, and both the profit and non-profit sectors.

Aftermarketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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