公共关系写作手册The Public Relations Writer's Handbook

公共关系写作手册The Public Relations Writer's Handbook pdf epub mobi txt 电子书 下载 2025

出版者:John Wiley & Sons Inc
作者:Aronson, Merry/ Spetner, Don/ Ames, Carol
出品人:
页数:349
译者:
出版时间:2007-1
价格:361.60元
装帧:HRD
isbn号码:9780787986315
丛书系列:
图书标签:
  • 工作 
  • PR 
  •  
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The second edition of the Public RelationsWriter’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

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