戰略市場關係 Strategic Market Relationships 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


戰略市場關係 Strategic Market Relationships

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Donaldson, Bill/ O'Toole, Tom 作者
John Wiley & Sons Inc
譯者
2002-12 出版日期
269 頁數
542.40元 價格
Pap
叢書系列
9780470028803 圖書編碼

戰略市場關係 Strategic Market Relationships 在線電子書 圖書標籤: Marketing   


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戰略市場關係 Strategic Market Relationships 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

戰略市場關係 Strategic Market Relationships 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

戰略市場關係 Strategic Market Relationships 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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戰略市場關係 Strategic Market Relationships 在線電子書 圖書描述

Strategic Market Relationships, 2nd Edition develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation. The new edition is being totally restructured in the light of teaching experience with the book and new research since it was published. Most of the existing content will still be there but presented in a new logic.* Continues to map relationships from strategy to implementation* Text more clearly divided into strategy and implementation parts* Continues to focus on close relationships and on the management of relationships* Continues with introductory case illustration and end of chapter teaching cases with many new ones* All chapter updated with new research since the last publication* Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development* New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships* New chapter on organizing relationships* New chapter on people and relationships* E-relationship chapter integrated into chapter on communication and dialogue in a relationship* New chapter on channel relationships* Chapter on relationship performance restructured around costs and value.* Ethics and researching relationships expanded in the conclusion chapter

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