Microtrends

Microtrends pdf epub mobi txt 电子书 下载 2025

马克·佩恩:曾就读于哥伦比亚大学法学院,哈佛大学。从1995年至2000年为比尔·克林顿总统担任战略顾问,并因此而闻名遐迩。2000年,《时代杂志》将佩恩称为“信息大师”,并被誉为美国政界最有洞察力的民意测验专家。佩恩是世界著名的博雅公关公司的CEO,希拉里·克林顿竞选总统的首席顾问。他还是财富500强里多家公司的顾问,更是25个国家元首的资深顾问。

E. 金尼·扎莱纳:为白宫效力,是联邦政府的首席法律官员珍妮特·雷诺(Janet Reno)的顾问,此外她还是两家社会变革组织的执行副总裁和董事长。

出版者:Twelve
作者:Mark Penn
出品人:
页数:448
译者:
出版时间:2007-9-5
价格:USD 25.99
装帧:Hardcover
isbn号码:9780446580960
丛书系列:
图书标签:
  • 英文版 
  • 经济 
  • 社会学 
  • 微型趋势 
  • 趋势 
  • 英文原版 
  • 英文 
  • 美国 
  •  
想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

From Publishers Weekly

From "Soccer Moms," the legendary swing voters of the mid-1990s, to "Late-Breaking Gays" such as former Gov. Games McGreevey (out at age 47), Burson-Marsteller CEO (and campaign adviser to Sen. Hillary Clinton) Penn delves into the ever-splintering societal subsets with which Americans are increasingly identifying, and what they mean. For instance, because of "Extreme Commuters," people who travel more than 90 minutes each way to work, carmakers must come up with ever more luxury seat features, and "fast food restaurants are coming out with whole meals that fit in cup holders." In a chapter titled "Archery Moms?", Penn reports on the "Niching of Sports": much to the consternation of Major League Baseball, "we don't like sports less, we just like little sports more." The net result of all this "niching" is "greater individual satisfaction"; as Penn notes, "not one of the fastest-growing sports in America... depends substantially on teamwork." Penn draws similar lessons in areas of business, culture, technology, diet, politics and education (among other areas), reporting on 70 groups ("Impressionable Elites," "Caffeine Crazies," "Neglected Dads," "Unisexuals," "America's Home-Schooled") while remaining energetic and entertaining throughout. Culture buffs, retailers and especially businesspeople for whom "small is the new big" will value this exercise in nano-sociology.

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Book Description

"The ideas in his book will help you see the world in a new way." -Bill Clinton

"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends."

-Bill Gates

In 1982, readers discovered Megatrends.

In 2000, The Tipping Point entered the lexicon.

Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.

Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them:

People are retiring but continuing to work.

Teens are turning to knitting.

Geeks are becoming the most sociable people around.

Women are driving technology.

Dads are older than ever and spending more time with their kids than in the past.

You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper.

Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

具体描述

读后感

评分

最初注意到这本书,是因为两个比尔:比尔•盖茨和比尔•克林顿。究竟是什么样的人,可以让这两个在政坛和财经界举足轻重的人来背书?如今书才读了一半,却已经忍不住想要来说上两句,真的是一本好书啊! 以克林顿总统、希拉里总统竞选的首席策略师而闻名的马克•佩恩,被...  

评分

最近正在看《小趋势》。美国大选已经告一段落,奥巴马胜出,麦凯恩出局。奥巴马已经开始布局自己的队伍了,麦凯恩的老婆前几天有八卦网络传言2年前已跟人公开偷情,麦凯恩在事业和婚姻上受到双重打击,慢慢淡出公众视线,现在不知道在哪个角落默默伤心。(败选后他接受电视...  

评分

评分

《小趋势》,去年出版的一本社会经济类的书。抛去离自己比较远的人比尔盖茨和克林顿推荐这本书之外,三连生活和和菜头也都赞扬这本书,于是这本书成为我第一次网购的商品,当然,用的是当面付款的方式。 在这个发展迅速变幻莫测的时代,如果能窥探出一个微小的潜在趋势力...  

评分

问:比尔·盖茨和比尔·克林顿写的推荐是真的吗? 答:按照现在图书营销的规则,我们应该制作一个大大的腰封,上面的推荐语是“25国元首联合推荐”,因为新闻报道里说“在佩恩的出谋划策下,美国、亚洲、拉美和欧洲先后有25人登上元首宝座”。就是怕碰到这么较真的问题,我又说...  

用户评价

评分

略有些过时,不过仍值得一读。market insight需要experience

评分

枕边读物吧,不如宣传的那么好。国内翻译得不错

评分

有趣~

评分

《micro trends squared》小趋势推动大变革,涉及到生活,政治,娱乐等各个方面,作者一直在用数据说话,不愧是民意调查专员,很善于总结并注意到细微的变化。那些一开始注意到美国人有肥胖趋势的人,会不会因为设计了多类型的大码服装而赚了一笔呢;之前有个人说种族人权问题其实始终是美国固有且不会消失的问题,然而需要值得注意的是现在跨越种族之间的婚姻正增加,可能正是那百分之一的力量推动着社会向前迈进。

评分

有趣~

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有