Microtrends 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Microtrends

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Mark Penn 作者
Twelve
譯者
2007-9-5 出版日期
448 頁數
USD 25.99 價格
Hardcover
叢書系列
9780446580960 圖書編碼

Microtrends 在線電子書 圖書標籤: 英文版  經濟  社會學  微型趨勢  趨勢  英文原版  英文  美國   


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發表於2024-06-26

Microtrends 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Microtrends 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Microtrends 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



Microtrends 在線電子書 用戶評價

評分

在2010年的尾巴上相遇這本書,瞬間傾倒,奉為book of the year! 今年來越來越耐不住性子讀小說,作為一個曾經的理科生,我相信基於統計數據的結論。正如NTY在封皮上的評價unrelentingly fascinating,diligently researched.一個勤奮用數據說話,同時又擅長講故事的作者誰不喜歡。看完此書産生瞭看megatrends的衝動,可惜沒有找到原版(並非諂媚的China megatrends) 另外如果說準備AW隻用一本書,我推薦這本,各種素材太給力瞭。

評分

有些正在發生,有些很遙遠,這書,讀著讀著,丟瞭

評分

略有些過時,不過仍值得一讀。market insight需要experience

評分

有趣~

評分

在2010年的尾巴上相遇這本書,瞬間傾倒,奉為book of the year! 今年來越來越耐不住性子讀小說,作為一個曾經的理科生,我相信基於統計數據的結論。正如NTY在封皮上的評價unrelentingly fascinating,diligently researched.一個勤奮用數據說話,同時又擅長講故事的作者誰不喜歡。看完此書産生瞭看megatrends的衝動,可惜沒有找到原版(並非諂媚的China megatrends) 另外如果說準備AW隻用一本書,我推薦這本,各種素材太給力瞭。

Microtrends 在線電子書 著者簡介

馬剋·佩恩:曾就讀於哥倫比亞大學法學院,哈佛大學。從1995年至2000年為比爾·剋林頓總統擔任戰略顧問,並因此而聞名遐邇。2000年,《時代雜誌》將佩恩稱為“信息大師”,並被譽為美國政界最有洞察力的民意測驗專傢。佩恩是世界著名的博雅公關公司的CEO,希拉裏·剋林頓競選總統的首席顧問。他還是財富500強裏多傢公司的顧問,更是25個國傢元首的資深顧問。

E. 金尼·紮萊納:為白宮效力,是聯邦政府的首席法律官員珍妮特·雷諾(Janet Reno)的顧問,此外她還是兩傢社會變革組織的執行副總裁和董事長。


Microtrends 在線電子書 著者簡介


Microtrends 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Microtrends 在線電子書 圖書描述

From Publishers Weekly

From "Soccer Moms," the legendary swing voters of the mid-1990s, to "Late-Breaking Gays" such as former Gov. Games McGreevey (out at age 47), Burson-Marsteller CEO (and campaign adviser to Sen. Hillary Clinton) Penn delves into the ever-splintering societal subsets with which Americans are increasingly identifying, and what they mean. For instance, because of "Extreme Commuters," people who travel more than 90 minutes each way to work, carmakers must come up with ever more luxury seat features, and "fast food restaurants are coming out with whole meals that fit in cup holders." In a chapter titled "Archery Moms?", Penn reports on the "Niching of Sports": much to the consternation of Major League Baseball, "we don't like sports less, we just like little sports more." The net result of all this "niching" is "greater individual satisfaction"; as Penn notes, "not one of the fastest-growing sports in America... depends substantially on teamwork." Penn draws similar lessons in areas of business, culture, technology, diet, politics and education (among other areas), reporting on 70 groups ("Impressionable Elites," "Caffeine Crazies," "Neglected Dads," "Unisexuals," "America's Home-Schooled") while remaining energetic and entertaining throughout. Culture buffs, retailers and especially businesspeople for whom "small is the new big" will value this exercise in nano-sociology.

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Book Description

"The ideas in his book will help you see the world in a new way." -Bill Clinton

"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends."

-Bill Gates

In 1982, readers discovered Megatrends.

In 2000, The Tipping Point entered the lexicon.

Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.

Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them:

People are retiring but continuing to work.

Teens are turning to knitting.

Geeks are becoming the most sociable people around.

Women are driving technology.

Dads are older than ever and spending more time with their kids than in the past.

You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper.

Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

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Microtrends 在線電子書 讀後感

評分

小才是真――读《小趋势-决定未来大变革的潜藏力量》 作者:(美)马克•佩恩,E.金尼•扎莱纳 中央编译出版社2008年10月 陈丹青引用拿破仑的话来评价北京奥运开幕式-“大就是美”,简洁有力,点穴一样的精准。但,场面和形象可以靠整齐划一、气势磅礴的“大”来营造,...  

評分

最近正在看《小趋势》。美国大选已经告一段落,奥巴马胜出,麦凯恩出局。奥巴马已经开始布局自己的队伍了,麦凯恩的老婆前几天有八卦网络传言2年前已跟人公开偷情,麦凯恩在事业和婚姻上受到双重打击,慢慢淡出公众视线,现在不知道在哪个角落默默伤心。(败选后他接受电视...  

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作者认为,美国有3亿人,任何超过1%(300万人)的细分人群趋势都是值得关注的。 1. 性比例失调带来的单身女性问题,美国有750万男同性恋和350万女同性恋,非同性恋的女性和男性的比例是53:47,黑人则是57:43。 2. 喜欢年轻男人的美洲狮,2000年,女人大男人至少六岁的夫妇...  

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