Advertising is Dead 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Tom Himpe 作者

Thames & Hudson

譯者

2006-10 出版日期

224 頁數

USD 60.00 價格

Hardcover

叢書系列

9780500513149 圖書編碼

Advertising is Dead 在線電子書圖書標籤: 設計商業廣告 Graphics 互聯網 web design business

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發表於2024-10-05

Advertising is Dead 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Advertising is Dead 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Advertising is Dead 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Advertising is Dead 在線電子書用戶評價

評分☆☆☆☆☆

不少Ambient的好廣告

評分☆☆☆☆☆

不少Ambient的好廣告

評分☆☆☆☆☆

不少Ambient的好廣告

評分☆☆☆☆☆

不少Ambient的好廣告

評分☆☆☆☆☆

不少Ambient的好廣告

Advertising is Dead 在線電子書著者簡介

Advertising is Dead 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Advertising is Dead 在線電子書圖書描述

The first overview of the revolutionary advertising techniques and media needed to successfully reach today's consumer.

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats, and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient. This book is the first to harness them into an integrated communications approach, as Tom Himpe explains and illustrates:

• the four driving forces for getting close to the consumer: be personal; go where the competition isn't; make the brand invisible; be unpredictable;

• the eight techniquesfrom consumer involvement to harnessing the power of the sensesfor employing these driving forces, illustrated with campaigns from across the world;

• the four types of campaign that make use of this new knowledge. 435 color illustrations.

Advertising is Dead 在線電子書下載 mobi epub pdf txt 在線電子書下載

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