Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

☆☆☆☆☆
简体网页||繁体网页

Paul Springer 作者

Kogan Page Ltd

译者

2007-05-03 出版日期

379 页页数

$47.50 价格

Hardcover

丛书系列

9780749449360 图书编码

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书图书标签: 英文 Advertising

喜欢 Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书的读者还喜欢

下载链接在页面底部

点击这里下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-07-06

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书用户评价

评分☆☆☆☆☆

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书著者简介

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书图书目录

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书图书描述

Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social networks formed as a response to an advertising brief. Paul Springer shows how advertising can still rise above the noise and clutter of mass communication to make people take notice. Quoting fifty benchmark cases from five continents, he considers a variety of new advertising methods, including in-game and interactive digital advertising, "flash" stores, and other unified on/offline campaigns. He explains why those campaigns were successful and analyzes their contribution to the field. Examples include campaigns by Nike, Mastercard, Cadbury, Ford, IKEA, and Sony Ericsson.

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!