Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Ads to Icons How Advertising Succeeds in a Multimedia Age

简体网页||繁体网页
Paul Springer 作者
Kogan Page Ltd
译者
2007-05-03 出版日期
379 页 页数
$47.50 价格
Hardcover
丛书系列
9780749449360 图书编码

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 图书标签: 英文  Advertising   


喜欢 Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 的读者还喜欢




点击这里下载
    

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-25


Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 用户评价

评分

评分

评分

评分

评分

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 著者简介


Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 图书目录


Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 图书描述

Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social networks formed as a response to an advertising brief. Paul Springer shows how advertising can still rise above the noise and clutter of mass communication to make people take notice. Quoting fifty benchmark cases from five continents, he considers a variety of new advertising methods, including in-game and interactive digital advertising, "flash" stores, and other unified on/offline campaigns. He explains why those campaigns were successful and analyzes their contribution to the field. Examples include campaigns by Nike, Mastercard, Cadbury, Ford, IKEA, and Sony Ericsson.

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 下载 mobi epub pdf txt 在线电子书下载

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


分享链接





Ads to Icons How Advertising Succeeds in a Multimedia Age 在线电子书 相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有