Creative Advertising, New Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Mario Pricken 作者

Thames & Hudson

译者

2008-6 出版日期

256 页数

275.00元价格

Paperback

丛书系列

9780500287330 图书编码

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Creative Advertising, New Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Creative Advertising, New Edition 在线电子书图书描述

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." — Adweek

Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.

Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.

Creative Advertising, New Edition 在线电子书下载 mobi epub pdf txt 在线电子书下载

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