Creative Advertising, New Edition 在線電子書 圖書標籤: 廣告創意
發表於2024-09-09
Creative Advertising, New Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." — Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.
Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.
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Creative Advertising, New Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024