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Robert Sawyer 作者

AVA Publishing

译者

2006-10-01 出版日期

184 页数

USD 39.95 价格

Paperback

丛书系列

9782940373468 图书编码

Kiss & Sell 在线电子书图书标签: Advertising

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Kiss & Sell 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Kiss & Sell 在线电子书图书描述

"Kiss & Sell: Writing for Advertising (Redesigned & Rekissed)" is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. "Kiss & Sell" does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.

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