Ads to Icons How Advertising Succeeds in a Multimedia Age 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Paul Springer 作者

Kogan Page Ltd

譯者

2007-05-03 出版日期

379 页頁數

$47.50 價格

Hardcover

叢書系列

9780749449360 圖書編碼

Ads to Icons How Advertising Succeeds in a Multimedia Age 在線電子書圖書標籤: 英文 Advertising

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發表於2024-11-22

Ads to Icons How Advertising Succeeds in a Multimedia Age 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Ads to Icons How Advertising Succeeds in a Multimedia Age 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Ads to Icons How Advertising Succeeds in a Multimedia Age 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Ads to Icons How Advertising Succeeds in a Multimedia Age 在線電子書著者簡介

Ads to Icons How Advertising Succeeds in a Multimedia Age 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Ads to Icons How Advertising Succeeds in a Multimedia Age 在線電子書圖書描述

Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social networks formed as a response to an advertising brief. Paul Springer shows how advertising can still rise above the noise and clutter of mass communication to make people take notice. Quoting fifty benchmark cases from five continents, he considers a variety of new advertising methods, including in-game and interactive digital advertising, "flash" stores, and other unified on/offline campaigns. He explains why those campaigns were successful and analyzes their contribution to the field. Examples include campaigns by Nike, Mastercard, Cadbury, Ford, IKEA, and Sony Ericsson.

Ads to Icons How Advertising Succeeds in a Multimedia Age 在線電子書下載 mobi epub pdf txt 在線電子書下載

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