An Introduction to Political Communication explores the relationship between politics, the media and democracy in the United States, the United Kingdom and other contemporary societies. In this classic textbook Brian McNair examines how politicians, trade unions, pressure groups and terrorist organizations make use of the media.
Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies.</P>
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结构清晰,深入浅出,对入门者帮助较大
评分嘛,暂且算是读完了吧,条理很清晰,案例很多所以其实内容不深,只不过英语书读得还是有点晕的
评分嘛,暂且算是读完了吧,条理很清晰,案例很多所以其实内容不深,只不过英语书读得还是有点晕的
评分经典
评分经典
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