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Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut
☆☆☆☆☆
简体网页||繁体网页
Sunny Crouch 作者
Butterworth-Heinemann
译者
2003-07-16 出版日期
392 页数
USD 41.95 价格
Paperback
丛书系列
9780750654531 图书编码

Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 在线电子书 图书标签: market  营销  methodology  marketing  learn  biz  [pdf]  DR   

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Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


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Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 在线电子书 著者简介

Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 在线电子书 图书目录

Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 在线电子书 图书描述

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.

This new edition of the text includes:

* The development of the "knowledge economy"

* Analysis of customer relationship management

* Comprehensive discussion of electronic techniques

* New and updated case studies and examples

* Highly practical and informative

* New material which highlights the impact of new technology

* New case studies and examples

Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 在线电子书 下载 mobi epub pdf txt 在线电子书下载
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