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出版者:Bantam

作者:Ian Ayres

出品人:

页数:260

译者:

出版时间:2007-8

价格:USD 25.00

装帧:Hardcover

isbn号码:9780553805406

丛书系列:

图书标签:

统计
数据分析
Economics
决策
系统思考
社会学
经济学
数学
数据分析
商业
大数据
预测
统计学
决策
算法
量化分析
信息技术
趋势

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具体描述

Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted?

Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.

Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.

作者简介

伊恩•艾瑞斯（Ian Ayres）计量经济学家、律师，耶鲁大学法学院和管理学院教授，stickK.com网站的创始人，《法律、经济学和组织机构期刊》（Journal of Law, Economics, and Organization）编辑，曾著有11本书，发表过100篇文章。他是《福布斯》杂志的专栏作家，著名公共广播节目《Marketplace》的时事评论员，是《纽约时报》“魔鬼经济学”博客的专栏作家之一。

其著作《Insincere Promises: The Law of Misrepresented Intent》获得了由美国艺术与科学学院颁发的Scribes图书奖。他成就卓著、名声斐然，曾受到《黄金时间实况》、《奥普拉脱口秀》、《早安美国》节目以及《时代周刊》《Vogue》等杂志的采访，可以说伊恩•艾瑞斯是那一代人里成就最多、文章观点被引用最多、名气最大的法学教授。

目录信息

读后感

评分☆☆☆☆☆

作者的宗旨是数据分析永远不可能完全取代传统的专家、机构、学者们做决策的职能，但是可以与这些直觉、经验、观察结合起来，作为辅证支持。举几个有争议的例子比如第八章： Direct Instruction 一开始就是形象的描述了什么是指导教学法。指导教学法是完全按照指令来，但是...

评分☆☆☆☆☆

作者推荐阅读： Ray C. Fair, Predicting Presidential Elections and Other Things (2002). Steven Levitt and Stephen J. Dubner, Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (2005). John Allen Paulos, Innumeracy: Mathem...

评分☆☆☆☆☆

这是BI系列的书，BI（bussiness intelege）是综合了统计学，现代信息技术，人工智能的多个学科的决策方法。令我惊奇的是作者是计量经济学，律师，管理学教授。读他这本书有些法律方面的探讨有点难理解，也觉得美国对于法律方面的“纠结”真多。书中事例很多也随之介绍了基...

评分☆☆☆☆☆

In simple words and in my opinion, super chrunching is using statistical methods to design experiments and analyze data to assist decision making. This book contains a lot of practical examples on how numbers influence industries, such as dating site, airli...