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Michael Newman 作者

Wiley

译者

2003-05-02 出版日期

0 页数

USD 34.95 价格

Hardcover

丛书系列

9780470820834 图书编码

Creative Leaps 在线电子书图书标签: creative

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Creative Leaps 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Creative Leaps 在线电子书图书描述

Important lessons in advertising from an industry leader

Saatchi & Saatchi is one of the best-known names in the advertising business. It's a cradle of creative ideas and a global industry leader. Filled with universal lessons for advertisers and unique methodologies, Creative Leaps explores the transformational power of ideas. It offers firsthand insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity, and the behind-the-scenes stories involved with each project. The book includes a CD-ROM filled with extra material and interviews with high-profile ad makers.

Michael Newman (Australia) is the former Executive Creative Director of Saatchi & Saatchi Australia and Director of the Worldwide Toyota Board. As a writer and creative director, he won numerous creative awards including Cannes, Caxton, D&AD, and AFA Golden Pinnacle for Effectiveness. He is now Principal Director at brandnewman, an ideas resource for advertisers and agencies.

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