Creative Leaps 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Michael Newman 作者

Wiley

譯者

2003-05-02 出版日期

0 頁數

USD 34.95 價格

Hardcover

叢書系列

9780470820834 圖書編碼

Creative Leaps 在線電子書圖書標籤: creative

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發表於2024-12-26

Creative Leaps 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Creative Leaps 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Creative Leaps 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Creative Leaps 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Creative Leaps 在線電子書圖書描述

Important lessons in advertising from an industry leader

Saatchi & Saatchi is one of the best-known names in the advertising business. It's a cradle of creative ideas and a global industry leader. Filled with universal lessons for advertisers and unique methodologies, Creative Leaps explores the transformational power of ideas. It offers firsthand insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity, and the behind-the-scenes stories involved with each project. The book includes a CD-ROM filled with extra material and interviews with high-profile ad makers.

Michael Newman (Australia) is the former Executive Creative Director of Saatchi & Saatchi Australia and Director of the Worldwide Toyota Board. As a writer and creative director, he won numerous creative awards including Cannes, Caxton, D&AD, and AFA Golden Pinnacle for Effectiveness. He is now Principal Director at brandnewman, an ideas resource for advertisers and agencies.

Creative Leaps 在線電子書下載 mobi epub pdf txt 在線電子書下載

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