Management and Creativity 在线电子书 图书标签: 创意产业 文化产业 management 英国 课本 艺术管理 外文 留学
发表于2024-11-14
Management and Creativity 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
华威大学CME专业必读书目
评分这本是用来写作业的。这堂课的作业写了在巴黎的莎士比亚书店。还采访了店主和她的助理,认识了一个西班牙女作家!~
评分华威大学CME专业必读书目
评分有一些关于创新的组织管理理论 有些案例还是不错的~
评分原版,很好。
This book explores the relationship between the management of creativity and creative approaches to management.
Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
Draws on the practical experience of individuals working in the creative industries.
Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
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Management and Creativity 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024