This book explores the relationship between the management of creativity and creative approaches to management.
Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
Draws on the practical experience of individuals working in the creative industries.
Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
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一天看一章的节奏，case study 不错
评分男神chris的又一本书。 关于创意系统化及其管理的概念有一定参考性。但终究不能说透是不是走在前面。创意产业依旧不可知不可控 。
评分有一些关于创新的组织管理理论 有些案例还是不错的~
评分一天看一章的节奏，case study 不错
评分一天看一章的节奏，case study 不错
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