Branded Nation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Twitchell, James 作者

Simon & Schuster

译者

2005-8 出版日期

336 页数

111.00元价格

Pap

丛书系列

9780743243476 图书编码

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发表于2024-11-24

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Branded Nation 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share. Branded Nation uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking in U.S. News & World Report; and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives. Savvy, sharply observed, and bitingly funny, Branded Nation is sure to both enlighten and entertain.

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