Marketing and Promoting Electronic Resources 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Dubicki, Eleonora I. 編作者

Haworth Pr Inc

譯者

2007-11 出版日期

240 頁數

$ 56.44 價格

Pap

叢書系列

9780789035868 圖書編碼

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發表於2024-11-07

Marketing and Promoting Electronic Resources 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing and Promoting Electronic Resources 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing and Promoting Electronic Resources 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing and Promoting Electronic Resources 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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Technological advances allow libraries to more readily serve patrons' needs. But how can a librarian effectively communicate what services libraries offer? "Marketing and Promoting Electronic Resources: Creating the E-Buzz!" explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them.This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of "The Serials Librarian".

Marketing and Promoting Electronic Resources 在線電子書下載 mobi epub pdf txt 在線電子書下載

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