The more that media and advertising bombard consumers with messages, the more consumers find ways to filter out everything except for what interests them as individuals. What are the consequences -- for individuals and society -- of this trend?Media consultant Ed Shane convincingly demonstrates that we are moving from a society in which the mass media created a sense of connection among individuals to one in which the media now foster a "self-editing" consumer who filters out collective experience and universal knowledge, the organizational benchmarks of culture. As a result, he foresees an uncivil society composed of inwardly focused citizens with little or no ability to learn from historical experience.
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