Evaluating Health Promotion Programs 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Valente, Thomas W. 作者

Oxford Univ Pr

译者

2002-2 出版日期

324 页数

$ 62.14 价格

HRD

丛书系列

9780195141764 图书编码

Evaluating Health Promotion Programs 在线电子书图书标签: 美国健康传播传播学 2013

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Evaluating Health Promotion Programs 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Evaluating Health Promotion Programs 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to graduate-level students in public health. It will be of use to both students and researchers and designers involved in all types of evaluation activities. The chapters are divided into three sections. Part I covers health promotion framework and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation including basic and advanced statistical analysis. This text provides the tools needed to understand how and why evaluations are conducted, and it will serve as a reference for evaluators. It covers every aspect of he research and evaluation activities needed to assess a health promotion program.

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