Political Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Lilleker, Darren G. (EDT)/ Lees-Marshment, Jennifer 作者

Manchester University Press

译者

2005-08-06 出版日期

250 页数

USD 30.00 价格

Paperback

丛书系列

9780719068713 图书编码

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Political Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy.

Political Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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