Political Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Lilleker, Darren G. (EDT)/ Lees-Marshment, Jennifer 作者

Manchester University Press

譯者

2005-08-06 出版日期

250 頁數

USD 30.00 價格

Paperback

叢書系列

9780719068713 圖書編碼

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發表於2024-11-10

Political Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Political Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Political Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Political Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy.

Political Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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