For courses in Fashion Design, Introduction to Fashion, or Fashion Merchandising. This best-selling text for introductory apparel design courses gives students a close look at the fashion industry from the professional designer's viewpoint. The book is known for its clear and comprehensive coverage and its excellent illustrations. Each chapter links stylishly updated visual images with relevant concepts. Coverage of the role of computers and digital technology are integrated into every phase of the design and production of apparel.
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