Mobilising the Audience (Uqp Cultural and Media Policy Series) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Mark Balnaves 作者

University of Queensland Press

译者

2002-04-01 出版日期

363 页数

USD 43.95 价格

Paperback

丛书系列

9780702232053 图书编码

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Mobilising the Audience (Uqp Cultural and Media Policy Series) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Mobilising the Audience (Uqp Cultural and Media Policy Series) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Mobilising the Audience (Uqp Cultural and Media Policy Series) 在线电子书图书描述

"Mobilising the Audience" is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions.

Mobilising the Audience (Uqp Cultural and Media Policy Series) 在线电子书下载 mobi epub pdf txt 在线电子书下载

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