Mobilising the Audience (Uqp Cultural and Media Policy Series) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Mark Balnaves 作者

University of Queensland Press

譯者

2002-04-01 出版日期

363 頁數

USD 43.95 價格

Paperback

叢書系列

9780702232053 圖書編碼

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發表於2024-11-10

Mobilising the Audience (Uqp Cultural and Media Policy Series) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Mobilising the Audience (Uqp Cultural and Media Policy Series) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Mobilising the Audience (Uqp Cultural and Media Policy Series) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Mobilising the Audience (Uqp Cultural and Media Policy Series) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Mobilising the Audience (Uqp Cultural and Media Policy Series) 在線電子書圖書描述

"Mobilising the Audience" is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions.

Mobilising the Audience (Uqp Cultural and Media Policy Series) 在線電子書下載 mobi epub pdf txt 在線電子書下載

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