Brad Stone has covered technology in Silicon Valley for over 14 years, with publications such as Newsweek, The New York Times, and Bloomberg Businessweek.
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.
Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.
THE EVERYTHING STORE will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
场景营销目的是让用户产生共鸣,完成品牌的传播和产品销售转化,主要有以下五种 1、仪式感:就是设置特别的流程,举办仪式,以彰显某件事情特别重要。 2、代入感:就是参与者沉浸在场景中,引发了他的情绪共鸣。 3、时代感:有时代感,就是场景要借助与时代相关的道具或活动 4...
評分2013年“英国《金融时报》/高盛年度商业图书奖”(Financial Times and Goldman Sachs Business Book of the Year Award)揭晓,颁给了一本讲述电商集团亚马逊(Amazon)及其创始人杰夫·贝索斯(Jeff Bezos)成功之路的图书。这本书就是《一网打尽》(the everything store)。 ...
評分在云端,王者真正的秘密武器 亚马逊真正恐怖之处并不在于我们日常看到的电商和kindle,而是AWS(亚马逊的云计算服务),最近亚马逊刚刚拿下GIA(美国中央情报局)的6亿美元大单,让IBM恐慌不已,不仅如此,亚马逊的客户还包括和NASA(美国宇航局)、甲骨文、adobe...
評分在云端,王者真正的秘密武器 亚马逊真正恐怖之处并不在于我们日常看到的电商和kindle,而是AWS(亚马逊的云计算服务),最近亚马逊刚刚拿下GIA(美国中央情报局)的6亿美元大单,让IBM恐慌不已,不仅如此,亚马逊的客户还包括和NASA(美国宇航局)、甲骨文、adobe...
評分大體知道瞭亞馬遜的發傢史,也是Jeff Bezos 的奮鬥史。作者的小段子經常把我逗樂。
评分大體知道瞭亞馬遜的發傢史,也是Jeff Bezos 的奮鬥史。作者的小段子經常把我逗樂。
评分大體知道瞭亞馬遜的發傢史,也是Jeff Bezos 的奮鬥史。作者的小段子經常把我逗樂。
评分大體知道瞭亞馬遜的發傢史,也是Jeff Bezos 的奮鬥史。作者的小段子經常把我逗樂。
评分大體知道瞭亞馬遜的發傢史,也是Jeff Bezos 的奮鬥史。作者的小段子經常把我逗樂。
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