Growth Hacker Marketing 在线电子书 图书标签: marketing 营销 互联网 startup growthheacker 创业 Marketing 商业
发表于2025-04-29
Growth Hacker Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
这是一本很短的书,算是Growth hacking的综述。虽然短,却是一本很好的书,原因在于作者把growth hacking的精髓把握住了。如同作者所说,growth hacking并不是一种工具,而是一种思维方式。这是一种正在颠覆传统营销方式的思维方式,它看起来不像过去那些巨大的广告牌或者明星代言看起来那么酷,但却exponentially更有效。这是一本好书的另一个原因在于,作者并非只停留在理论层面,而有过成功的实践经验。而这个经验,恰好用在的是给大名鼎鼎的timothy ferriss的第三本书《The 4-Hour Chef》的推广中。更有意思的是,我本人恰好就是他们采用BitTorrent推广的受众之一(恍然大悟)。
评分混乱地说了一堆,hacker名不副实。
评分简单清晰,入门增长黑客的概念
评分A bit redundant, but crystal clear to make the point. Marketing is inherent in product development. Regard it more of a mind-set than a tool kit. And this is only the first step. How to make it testable, trackable, and scalable is beyond the scope of this book though.
评分站长时代的规则换个名字再说一遍。书撑了3分,teachable的课程实在是太差了,骗钱用的。
Ryan Holiday is the bestselling author of Trust Me I’m Lying: Confessions of a Media Manipulator. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians, and served as director of marketing at American Apparel. He currently lives in Austin and writes for Thought Catalog and the New York Observer.
Dropbox, Facebook, AirBnb, Twitter. A new generation of multibillion dollar brands built without spending a dime on “traditional marketing.” No press releases, no PR firms, and no billboards in Times Square.
It wasn’t luck that took them from tiny start-ups to millions of users and massive valuations. They have a new strategy, called Growth Hacking. And it works.
In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 executive.
"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation."
—Andrew Chen, Silicon Valley entrepreneur, essayist and advisor
"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it."
—Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth
“Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you’ve never heard of.”
—Tim Ferriss, #1 bestselling author of The 4-Hour Workweek, investor in Twitter, Uber and TaskRabbit
"Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.”
—Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo
"Finally, a crystallization and explanation of growth hacking in easy to understand terms—and better yet, real strategies and tactics for application."
—Alex Korchinski, Director of Growth, Soma
"Ryan's book will help every lean entrepreneur trying to grow their business and master the art of marketing and growth."
—Patrick Vlaskovits, author of The Lean Entrepreneur
以下是我为这本书写的推荐语: “互联网+”战略之下,我的不少资深的互联网从业者朋友们纷纷临危受命,受邀加入传统企业,肩负起操刀转型的重任。然而实际运作一段时间后,点石成金者寡,浅尝辄止者众,不少人感叹每日如坐针毡,有的毅然退出,甚至宣称自己将再也不踏入传统企...
评分In all honesty, much of the content in the book is pretty straight forward and unintuitive. But it does the job of letting people know and think about growth hacker marketing surprisingly well. After reading the book I do think about all the things perhaps ...
评分In all honesty, much of the content in the book is pretty straight forward and unintuitive. But it does the job of letting people know and think about growth hacker marketing surprisingly well. After reading the book I do think about all the things perhaps ...
评分In all honesty, much of the content in the book is pretty straight forward and unintuitive. But it does the job of letting people know and think about growth hacker marketing surprisingly well. After reading the book I do think about all the things perhaps ...
评分Growth Hacker Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025